Enhancing Sales Strategies for Low Carb Co. - ON-1016

Project type: Innovation
Desired discipline(s): Business, Social Sciences & Humanities, Marketing
Company: The Low Carb Co.
Project Length: 6 months to 1 year
Preferred start date: 01/01/2025
Language requirement: English
Location(s): Toronto, ON, Canada
No. of positions: 1
Desired education level: CollegeUndergraduate/BachelorMaster'sPhDPostdoctoral fellowRecent graduate
Open to applicants registered at an institution outside of Canada: No

About the company: 

Low Carb Co. is dedicated to revolutionizing healthy snacking with our delicious low carb cracker snacks. Founded by Jack, who has faced chronic autoimmune illnesses, our mission is to share the benefits of a low carb lifestyle and create a community around health and wellness. Our products not only satisfy cravings but also contribute to a deeper understanding of the impact of food on overall well-being. We aim to become a leader in the Consumer-Packaged Goods (CPG) sector by promoting healthier alternatives and fostering meaningful conversations about nutrition. As we expand, we seek to refine our sales processes to ensure that our products shine on store shelves and resonate with consumers.

Describe the project.: 

This innovation project focuses on improving the sales process for Low Carb Co. The main goal is to enhance our market penetration by developing a streamlined approach to sales and customer engagement. We aim to create a robust sales strategy that increases product visibility and drives customer interaction at retail locations. The project will explore innovative sales techniques, including the use of data analytics to identify high-potential stores, optimizing in-store sampling events, and enhancing brand storytelling to better connect with our audience.

To achieve this, we will implement methodologies such as market analysis, customer feedback surveys, and sales funnel optimization techniques. We’ll also explore collaboration opportunities with retailers to create promotional events that engage customers and elevate our brand presence. The expected outcome is a more efficient sales process that not only increases revenue but also strengthens customer loyalty.

Required expertise/skills: 

We are looking for a candidate pursuing a bachelor’s degree in Business or a related field, ideally with experience in field sales or consumer marketing. Proficiency in data analysis software (e.g., Excel, Google Analytics) is highly desired to assess sales performance and market trends. Strong interpersonal and communication skills are essential for engaging with retailers and customers effectively. The ideal candidate should be organized, self-motivated, and possess a passion for health and wellness. A valid driver’s license and availability on weekends are required to facilitate store visits and events.