Enhancing digital marketing strategies for AI-driven sustainable fashion - ON-1028

Project type: Innovation
Desired discipline(s): Business, Social Sciences & Humanities, Journalism / Media studies and communication, Marketing
Company: Couth Studios
Project Length: 4 to 6 months
Preferred start date: As soon as possible.
Language requirement: English
Location(s): Remote, ON, Canada
No. of positions: 1
Desired education level: Undergraduate/Bachelor
Open to applicants registered at an institution outside of Canada: No

About the company: 

Couth Studios is a Toronto-based fashion brand that combines cutting-edge technology with sustainable design. At the heart of our process is AI-driven creativity, where our community of fashion-forward thinkers plays a key role in bringing designs to life. Through a unique voting platform, only the most loved and top-voted pieces are produced, ensuring every creation resonates with our audience.

We believe in fashion that reflects individuality while contributing to a more conscious world. This fusion of advanced technology with sustainable materials results in limited-run, high-quality pieces that celebrate both style and responsibility.

Couth Studios exists to challenge the fashion industry's status quo, offering an eco-conscious solution that puts consumers in control. With an emphasis on minimal waste and maximum innovation, we’re revolutionizing how fashion is designed, voted on, and produced—one garment at a time.

Describe the project.: 

The project aims to enhance Couth Studios' digital marketing strategy by leveraging innovative approaches that integrate AI-driven insights and community engagement. Couth Studios is an AI-powered fashion brand where designs are created by AI and voted on by the community, ensuring only the most popular pieces are produced. This model is sustainable and customer-centric, but requires a robust marketing strategy to reach a larger audience and scale the brand.

The marketing intern will play a critical role in developing and implementing innovative marketing strategies to grow brand awareness, drive customer engagement, and increase sales. The main tasks include conducting market research to identify target audience segments, creating content that aligns with brand values, optimizing SEO for the website and e-commerce platform, and managing social media campaigns. They will also analyze customer behavior data using AI tools to provide insights for more personalized marketing efforts.

Methodologies to be used include digital marketing best practices, such as SEO optimization, social media analytics, and email marketing campaigns. The intern will also employ techniques in data-driven marketing, using tools like Google Analytics, AI-based marketing software, and consumer insights platforms to assess the effectiveness of various campaigns. Additionally, community-building initiatives, like influencer collaborations and interactive voting campaigns, will be tested and refined to enhance customer engagement.

This internship will provide hands-on experience in marketing a tech-driven fashion brand while contributing to Couth Studios' long-term growth. By refining our digital marketing strategy, this project will bridge the gap between innovative product development and reaching a larger, more engaged audience.

Required expertise/skills: 

The ideal candidate for this marketing intern role should have a strong foundation in digital marketing strategies, particularly in the areas of social media management, content creation, and SEO optimization. Familiarity with Google Analytics, social media platforms (Instagram, TikTok, LinkedIn), and email marketing tools like Mailchimp or Klaviyo is essential.

A strong interest in the intersection of fashion and technology, especially AI, will be beneficial, as the intern will be working on marketing campaigns for an AI-powered fashion brand. Experience with data-driven marketing, including the ability to analyze campaign performance metrics and customer insights, is important for optimizing strategies.

Excellent communication and writing skills are crucial for crafting compelling, on-brand content for social media, blog posts, and email newsletters. The candidate should also be creative, detail-oriented, and proactive in coming up with new ideas for community engagement and brand-building initiatives.

Lastly, strong organizational and project management skills are needed to manage multiple marketing campaigns simultaneously. A background in or passion for fashion, sustainability, or tech-driven innovations would be an asset, helping the candidate to connect with Couth Studios’ mission and values.