Launching the future of oral care: seeking marketing & business strategy support for a revolutionary toothbrush - BC-971

Project type: Innovation
Desired discipline(s): Business, Social Sciences & Humanities, Economics, Law
Company: Cleanbeyond Health Technology Inc
Project Length: Flexible
Preferred start date: As soon as possible.
Language requirement: English
Location(s): Mission, BC, Canada
No. of positions: 1
Desired education level: Master'sPhD
Open to applicants registered at an institution outside of Canada: No

About the company: 

Founded by dental practitioner Gary Khangura., our company was born out of the desire to simplify daily toothbrushing. In 2016, Gary created the first prototype after recognizing a common problem: most people are not brushing their teeth correctly. Whether it's due to being rushed or simply tired, the traditional two-minute routine often feels like a chore, and many miss the proper technique. To solve this, Gary teamed up with a talented group of mechanical engineers to develop a specialized toothbrush that takes the guesswork out of brushing. Pre-set to the ideal brushing technique, our product ensures that all your teeth are brushed in just 7 seconds, making oral care not only efficient but effortless—no matter how busy or fatigued you may be.

Describe the project.: 

Introducing Cleanbeyond, the world’s first manual U-shaped toothbrush that revolutionizes the way you brush your teeth. This patent-granted device is designed to brush all your teeth at once, completing the task in just ten seconds. Simply insert the brush, move it side to side for ten seconds, and you’ll have perfectly clean teeth—effortlessly. The Cleanbeyond toothbrush incorporates all the recommended techniques for optimal oral hygiene. Its bristles are strategically angled at 45° against the gum line, mimicking the gold standard of manual toothbrushing—the Modified Stillman Technique. The soft, antibacterial silicone bristles kill 99.99% of all bacteria, ensuring a clean, safe brushing experience. Tailored for both adults and children, Cleanbeyond is customizable to fit your unique dental arch anatomy, offering a comfortable and effective brushing experience for everyone. Unlike traditional brushing methods, where every tooth surface is brushed for just 1.25 seconds in a two-minute routine, Cleanbeyond thoroughly brushes every surface for a full 10 seconds, brushing each tooth surface 8 times longer, while reducing the total brushing time by 12x. Whether you have braces, dental implants, or other dental prosthetics, Cleanbeyond works seamlessly with all dental needs. Simply bite, wiggle, and rinse—achieving a superior clean that’s quick, easy, and thorough.

At Cleanbeyond, our mission is to transform the way the world thinks about oral hygiene. We aim to make effective, efficient, and accessible oral care a reality for everyone, regardless of lifestyle or dental needs. By combining cutting-edge technology with proven dental techniques, we strive to empower individuals to take control of their oral health, all while saving time and ensuring a higher standard of cleanliness. Our ultimate goal is to revolutionize daily brushing habits, providing a product that is not only quick and easy but also scientifically optimized to improve oral health worldwide.

A candidate in Business should develop a comprehensive and actionable business plan strategy for both domestic and international markets. This includes formulating effective strategies for the import and export of products, while carefully evaluating the tax implications of cross-border transactions. The candidate should be well-versed in e-commerce and online business models, recognizing the importance of digital platforms in expanding market reach and optimizing sales. This expertise will inform strategies for seamless online selling, digital marketing, and customer engagement across various regions. Additionally, the business plan should include market entry strategies, supply chain management, and compliance with local regulations, ensuring the company’s operations align with global best practices while adapting to local market nuances. The marketing strategy should be culturally tailored, leveraging both digital and traditional channels to maximize brand visibility, customer loyalty, and overall business growth

To build a comprehensive, successful business plan, the candidate should not rely on just one approach. Instead, they should integrate various methodologies to create a well-rounded strategy. For instance, combining PESTLE analysis with Porter’s Five Forces for market insights, followed by a Value Chain Analysis to optimize operations and logistics, can lead to actionable and detailed strategic planning. For e-commerce, using diffusion of innovation theory alongside digital marketing frameworks would provide deep insights into consumer adoption and growth strategies.

By using these methodologies, the candidate will be well-equipped to develop a business plan that is data-driven, thorough, and strategically sound for both domestic and international markets

Required expertise/skills: 

- Strategic Thinking & Market Analysis: SWOT, Porter's Five Forces, PESTLE.
- E-commerce Expertise: SEO/SEM, digital platforms, online business models.
- Financial & Tax Knowledge: Forecasting, financial analysis, international taxation.
- Cross-Cultural Competence: International business strategy, cultural adaptation.
- Marketing & Branding: Multichannel strategies, digital marketing, customer insights.
- Legal & Regulatory Acumen: IP, e-commerce law, compliance