Sales operations and digital transformation – CRM integration and workflow innovation - ON-1149

Project type: Innovation
Desired discipline(s): Business, Social Sciences & Humanities, Journalism / Media studies and communication
Company: Nightingale
Project Length: 6 months to 1 year
Preferred start date: As soon as possible.
Language requirement: English
Location(s): Mississauga, ON, Canada
No. of positions: 1
Desired education level: CollegeUndergraduate/BachelorMaster'sRecent graduate
Open to applicants registered at an institution outside of Canada: No

About the company: 

Nightingale is a contract seating manufacturer based in Mississauga, Ontario, Canada. They design, manufacture, and distribute seating solutions for a variety of markets: commercial offices, healthcare, hospitality, conference/meeting rooms, guest seating, and specialty applications.

Their product lines include ergonomic task chairs, executive chairs, conference chairs, lounge seating, stackable chairs, heavy-duty/24-hour chairs, and healthcare seating.

Nightingale is currently aiming to grow our business by expanding sales into current and new markets, upgrading our operations, and adopting digital technologies. This includes improving efficiency, modernizing systems, and enhancing customer service. These changes will help us scale sustainably and stay competitive in a fast-changing environment.

Describe the project.: 

This project focuses on enhancing Nightingale’s sales operations and data management capabilities through the implementation of a new Customer Relationship Management (CRM) system and the optimization of day-to-day sales processes. Designed to strengthen cross-departmental collaboration and improve sales efficiency, the initiative will support Nightingale’s continued growth as a leading Canadian manufacturer recognized for craftsmanship, innovation, and operational excellence.

The primary goal of the project is to establish a streamlined, data-driven sales infrastructure that empowers representatives with accurate insights, efficient tools, and transparent communication channels. By centralizing customer information and automating manual workflows, the initiative will enable better lead tracking, performance analysis, and customer relationship management across the organization.

The project combines process development, technology integration, and change management. Key components include migrating data into the new CRM, designing standardized reporting systems, training users, and aligning workflows between sales, marketing, and production. These activities will be supported by continuous feedback loops and performance monitoring to ensure lasting adoption and measurable impact.

Operationally, the project emphasizes efficiency, accuracy, and adaptability. It will provide the sales team with real-time access to client information, improve response times, and enhance coordination on quoting, order management, and production scheduling. The Sales Operations Coordinator will play a pivotal role in maintaining data integrity, supporting user engagement, and driving process improvements that align with Nightingale’s customer-first philosophy.

Expected outcomes include improved sales visibility, stronger interdepartmental communication, and a scalable CRM framework that supports long-term business development. By integrating disciplined operations with a modern digital infrastructure, this project will position Nightingale to deliver exceptional customer experiences and sustain competitive advantage in the North American manufacturing landscape.

Required expertise/skills: 

Required Technical Skills
• Proficiency in Microsoft Excel, PowerPoint, and CRM or database management tools.
• Strong organizational and data management abilities, with exceptional attention to detail and accuracy.
• Comfort working with sales systems and administrative processes, with a demonstrated ability to manage and analyze information effectively.
• Clear written and verbal communication skills, supporting collaboration across sales, marketing, and operations teams.
• Ability to learn and adapt quickly to new tools, workflows, and technologies related to CRM and business operations.

Additional Valuable Skills
• Experience or familiarity with CRM platforms such as Zoho, HubSpot or Salesforce.
• Understanding of sales coordination, reporting, and performance tracking within a B2B environment.
• Strong teamwork and interpersonal skills, with a proactive and reliable approach to problem-solving.
• Interest in using data insights to improve processes and inform strategic decision-making.
• Ability to prioritize and manage multiple tasks in a fast-paced, collaborative environment.

Project-Specific Assets
• Genuine enthusiasm for design, craftsmanship, and operational excellence.
• Curiosity and initiative in learning how sales, marketing, and production functions interconnect to drive business success.
• Commitment to accuracy, organization, and continuous improvement in daily workflows.
• Alignment with Nightingale’s values of precision, innovation, and quality — contributing to the company’s ongoing reputation for Canadian manufacturing excellence.