Development of an AI-powered marketing solution for B2B clients - ON-1069

Project type: Innovation
Desired discipline(s): Engineering - computer / electrical, Engineering, Engineering - other, Computer science, Mathematical Sciences
Company: Chab Events
Project Length: 4 to 6 months
Preferred start date: As soon as possible.
Language requirement: English
Location(s): Toronto, ON, Canada
No. of positions: 1
Desired education level: PhDPostdoctoral fellow
Open to applicants registered at an institution outside of Canada: No

About the company: 

Chab Events is a global experiential marketing and event management company, known for delivering bespoke, impactful experiences for luxury brands and multinational corporations. Established in 2013 in Singapore, Chab Events has expanded globally with offices in Paris, Bangkok, and Toronto. The company integrates creative event planning with digital experiences, offering services such as corporate events, incentive travel, and hybrid/digital activations for brands like Cartier, Guerlain, and Bulgari.

Describe the project.: 

Chab Events is spearheading an innovative AI-driven initiative to revolutionize B2B marketing with an intelligent, automated platform designed to enhance efficiency, streamline marketing processes, and drive business growth.

Key Features of the Platform:
AI-Driven Efficiency at the Core
The platform’s primary objective is to maximize operational efficiency for businesses by automating marketing processes. While client acquisition and revenue growth are important, our innovation lies in reducing manual effort and empowering businesses to scale effortlessly.

Smart Customization for Seamless User Experience
While maintaining ease of use, the platform will offer tailored customization options, ensuring businesses can adapt it to their specific needs without adding complexity.

Automated Content Generation—The Heart of the Platform
The platform will specialize in AI-powered content creation, enabling businesses to generate high-quality, engaging content across multiple channels. Unlike existing solutions that focus heavily on analytics, our focus is on hands-free content automation that accelerates marketing execution.

Strategic Market Focus (Phase 1)
Our initial launch will target high-adoption industries in Canada, including retail, financial services, and energy—sectors actively integrating AI into their business strategies.

Consultative Deployment Approach for Maximum Impact
To ensure seamless adoption, we propose a high-touch onboarding process, including a 1-month lead time and 5-6 strategic deep-dive sessions. This will allow us to refine platform configurations based on real client needs, ensuring a smooth transition.

Vision for Future Expansion (Phase 2)
Our long-term roadmap includes AI-driven analytics, third-party tool integrations, and advanced automation capabilities. These enhancements will position the platform as an intelligent, all-in-one marketing hub for businesses.

Required expertise/skills: 

• Proficiency in machine learning and NLP techniques
• Experience in digital marketing automation tools
• Knowledge of AI for brand management
• Familiarity with trend analysis platforms and predictive analytics
• Skills in software development and data science