Go-to-market strategy/plan and sales process development - ON-1247

Project type: Innovation
Desired discipline(s): Business, Social Sciences & Humanities
Company: BlueImpact RiskIntelligence Ltd.
Project Length: 6 months to 1 year
Preferred start date: As soon as possible.
Language requirement: English
Location(s): Toronto, ON, Canada
No. of positions: 1
Desired education level: CollegeUndergraduate/BachelorMaster's
Open to applicants registered at an institution outside of Canada: No

About the company: 

RiskIntelligence offers Compliance-As-A-Service (CaaS) to simplify the complex and demanding process of achieving and maintaining cybersecurity and privacy compliance. By combining expert guidance with a powerful, AI-driven compliance management platform, CaaS provides an end-to-end solution that takes the burden off the customer’s internal teams. CaaS covers the whole cycle of compliance processes, including design, implementation, operations, verification and audit of privacy and security controls required by various compliance frameworks such as ISO27001, ISO42001, HIPAA, GDPR, PHIPA, etc.

Describe the project.: 

BlueImpact RiskIntelligence Ltd. offers a compliance management platform to assist organizations with designing, implementing, operating, verifying, and auditing of cybersecurity and privacy programs to comply with various privacy and security frameworks, legislation, and regulations such as ISO27001, ISO42001, HIPAA, GDPR, etc.

With several organizations subscribed to the platform to manage their compliance programs, the product-market fit is proven. We are ready to scale. However, we don’t have a clearly defined Go-To-Market strategy, and we have not established Sales processes.

We need to develop and pilot test a Go-to-Market Strategy/Plan and Sales Process, which will help our company grow the customer base and increase revenue. To achieve the objective of developing a Go-to-Market Strategy and establishing sales processes, the intern will work on the following:
• Clearly define the Intended Customer Profile (ICP)
• Evaluate various channels to generate leads, for example, LinkedIn, Reddit, email. Phone calls, conferences, website
• Develop the Go-To-Market strategy
• Determine the approach and tools for various channels
• Develop playbooks to each channel
• Develop the sales process and determine the CRM to support the sales process
• Execute/test the strategy and process and identify successes and deficiencies
• Fine-tune the strategy and process

Required expertise/skills: 

The following expertise and skills are required :
• Understanding various marketing and sales channels, such as linkedin, Reddit, cold email, code call,
• Familar wit the marketing approach and processes,
• Understanding the Sales processes from lead generation to close of the deals
• Understanding of CRM solution, such as Hobspot, Zoho CRM, Salesforce, etc.