IOT Saas Marketing - ON-987

Genre de projet: Innovation
Discipline(s) souhaitée(s): Génie - informatique / électrique, Génie, Informatique, Sciences mathématiques
Entreprise: GoFleet Corporation
Durée du projet: 6 mois à 1 an
Date souhaitée de début: Dès que possible
Langue exigée: Anglais
Emplacement(s): Mississauga, ON, Canada; Canada
Nombre de postes: 1
Niveau de scolarité désiré: Études de premier cycle/baccalauréat
Ouvert aux candidatures de personnes inscrites à un établissement à l’extérieur du Canada: No

Au sujet de l’entreprise: 

GoFleet was founded in 2010 as a result of fleets looking for new and improved ways to reduce the down time of vehicles for scheduled and unscheduled maintenance. By leveraging emerging telematics technologies, we noticed that managers could make better decisions to avoid various losses and setbacks. Since then GoFleet has grown to offer countless hardware and software-based solutions to address nearly all needs related to efficiency, maintenance and management in fleets.

Veuillez décrire le projet.: 

The selected intern for this project will be involved in a comprehensive marketing campaign that encompasses market research, competitor analysis, and customer segmentation to identify new market opportunities and refine GoFleet’s value proposition. The primary objective will be to enhance brand visibility and engagement through digital marketing tactics, including SEO, content marketing, and social media strategies.

Key responsibilities will include:
1. Conducting in-depth analysis of current market trends and customer needs specific to IoT and fleet management.
2. Developing targeted marketing materials and campaigns that effectively communicate the benefits of GoFleet’s products to potential clients.
3. Collaborating with product development teams to align marketing strategies with customer feedback and product capabilities.
4. Measuring and analyzing the performance of marketing campaigns to optimize strategies and maximize ROI.

This project provides a valuable opportunity for a student to gain hands-on experience in IoT technology marketing within a dynamic and fast-paced environment. The student will not only contribute to tangible business outcomes but also gain insights into strategic planning and execution of marketing initiatives in a technology-driven industry.

Expertise ou compétences exigées: 

● Digital Marketing Skills: Proficiency in SEO, SEM, content creation, social media marketing, and email campaigns.
● Technical Understanding: Basic knowledge of IoT technology and SaaS models.
● Data Analysis: Ability to analyze marketing campaign data and interpret performance metrics.
● Market Research: Conducting market research to understand trends, customer needs, and competition.
● Communication and Creativity: Strong written and verbal communication skills, along with innovative thinking for developing marketing strategies.
● Project Management: Managing multiple projects, prioritizing tasks, and meeting deadlines.
● Collaboration: Effective teamwork and collaboration with sales