Marketing & Social Media Development Project - ON-1045

Genre de projet: Innovation
Discipline(s) souhaitée(s): Arts interactifs et technologie, Sciences sociales et humaines, Journalisme / études des médias / communication, Arts visuels
Entreprise: Lacto Labs Inc.
Durée du projet: 4 à 6 mois
Date souhaitée de début: Dès que possible
Langue exigée: Anglais
Emplacement(s): Toronto / Remote, ON, Canada
Nombre de postes: 1
Niveau de scolarité désiré: CollègeÉtudes de premier cycle/baccalauréatMaîtriseDoctoratRecherche postdoctoraleNouvelle diplômée/nouveau diplômé
Ouvert aux candidatures de personnes inscrites à un établissement à l’extérieur du Canada: No

Au sujet de l’entreprise: 

At the forefront of health and wellness innovation, our company is dedicated to providing cutting-edge solutions designed to enhance the well-being of families. With a focus on leveraging scientific research and technology, we are committed to unlocking new possibilities in personalized health care. Join us in our journey to shape a healthier, more informed world. The business is focused on maternal and child health including preventive healthcare and nutritional diagnostics.

The business operates with a partner laboratory that provides analytical services for testing. Initial research in support of establishing testing methods with lab partners focusing on maternal & infant health factors.

Veuillez décrire le projet.: 

This project focuses on designing and executing a comprehensive social media and marketing strategy for a cutting-edge business at the forefront of its field. The selected candidate will play lead in shaping the company’s digital presence, brand voice, and audience engagement as it prepares for a product launch.

The project offers a unique opportunity to develop and manage dynamic marketing campaigns across multiple platforms, including social media, email marketing, and content development, while also leaning in to help with other responsibilities on product development and operational support.

Responsibilities include creating original, engaging content, monitoring analytics to refine strategies, and building meaningful connections with target audiences. The candidate will work to integrate innovative storytelling techniques, showcase the brand’s values, and amplify its reach through both organic and paid channels.

The business combines creative problem-solving with forward-thinking technology to address unmet needs in its industry.

Expertise ou compétences exigées: 

The ideal candidate for this project should bring creativity, strong organizational skills, and a passion for digital marketing and branding. Key qualifications include:
• Marketing Strategy: Understanding of digital marketing principles, including audience targeting, campaign planning, and analytics.
• Social Media Management: Experience in managing and growing social media accounts on platforms such as Instagram, Facebook, LinkedIn, TikTok, Pinterest, etc.
• Content Creation: Proficiency in creating engaging and visually appealing content, including graphics, short videos, and written posts. Knowledge and experience with design tools such as Canva or Adobe Creative Suite is preferred.
• Analytical Skills: Ability to monitor performance metrics, interpret data, and make data-driven recommendations for optimizing campaigns.
• Communication: Strong written and verbal communication skills to effectively collaborate with the team and convey brand messaging.
• Adaptability: A proactive and flexible approach to problem-solving and the ability to work independently in a fast-paced environment.