Marketing strategy and audience development for County Stage - ON-1164

Genre de projet: Innovation
Discipline(s) souhaitée(s): Affaires, Sciences sociales et humaines, Marketing
Entreprise: County Stage Company
Durée du projet: 4 à 6 mois
Date souhaitée de début: Dès que possible
Langue exigée: Anglais
Emplacement(s): Picton, ON, Canada
Nombre de postes: 1
Niveau de scolarité désiré: CollègeÉtudes de premier cycle/baccalauréatMaîtriseNouvelle diplômée/nouveau diplômé
Ouvert aux candidatures de personnes inscrites à un établissement à l’extérieur du Canada: No

Au sujet de l’entreprise: 

County Stage Company is a professional not-for-profit theatre organization based in Prince Edward County, Ontario. Since 2006, the company has produced a diverse summer repertory season including contemporary plays, musicals, comedy, and new play development, presented in collaboration with key regional venues. County Stage plays a vital role in the region’s cultural tourism economy, drawing audiences from across the County as well as visitors from Toronto, Ottawa, Montreal, and beyond.

Under new artistic and management leadership, the company is expanding its programming, strengthening community engagement, and building year-round artistic activity. As County Stage grows, the organization is working to deepen its connection with local residents while also becoming a premier cultural destination for visitors. Strengthening marketing strategy and audience development is essential to this next phase of growth, and this internship will directly support County Stage’s long-term sustainability, brand visibility, and regional economic impact.

Veuillez décrire le projet.: 

County Stage Company is expanding its artistic programming and increasing its presence within the cultural tourism landscape of Prince Edward County. To support this growth, the organization requires a comprehensive marketing strategy that strengthens brand awareness, deepens local engagement, and expands audiences from key external markets including Toronto, Ottawa, and Montreal. This project will focus on developing targeted marketing approaches, audience segmentation, and data-driven campaign strategies tailored to both local residents and cultural tourists.

The intern will research County Stage’s existing audience profile using ticketing data, surveys, and digital analytics, and identify patterns in regional attendance, visitor demographics, and tourism flows. They will conduct a comparative market analysis of similar repertory and destination theatres across Canada and evaluate successful marketing and outreach strategies used by companies operating in rural or tourism-based regions.

Key tasks include audience segmentation, mapping customer journeys, evaluating current digital channels, developing targeted messaging for distinct markets, creating audience personas, and proposing improvements to digital advertising, social media strategy, and partnerships with regional tourism bodies, hotels, and local businesses. The intern will also explore marketing opportunities connected to PEC’s seasonal visitor trends, festivals, and cultural events.

Methodologies will include demographic analysis, market research, benchmarking, environmental scans, digital analytics review, and the development of marketing frameworks used in arts management. Deliverables will include a multi-market marketing strategy, an audience development plan, draft campaign assets, outreach recommendations, and a timeline for implementation leading into the 2026 season.

This project will directly support County Stage’s ability to grow its audience base, strengthen brand identity, improve local and tourist engagement, and build a sustainable, long-term marketing approach aligned with its expanding programming.

Expertise ou compétences exigées: 

• Strong foundation in marketing, digital marketing, communications, or arts administration
• Skills in audience research, data analytics, and market segmentation
• Experience with digital advertising platforms (Meta, Google Ads) (asset)
• Experience with social media management, content strategy, or campaign planning
• Ability to conduct market/environmental scans and competitive research
• Strong written communication; ability to create compelling audience messaging
• Experience with CRM systems, email marketing tools, or analytics dashboards (asset)
• Interest in the performing arts, cultural tourism, or festival markets (asset)
• Ability to synthesize research into clear, actionable recommendations