SEO & AI-Search growth strategy for Flexspring - BC-1030
Genre de projet: RechercheDiscipline(s) souhaitée(s): Informatique, Sciences mathématiques, Science économique, Sciences sociales et humaines, Journalisme / études des médias / communication
Entreprise: Flexspring
Durée du projet: 6 mois à 1 an
Date souhaitée de début: Dès que possible
Langue exigée: Anglais
Emplacement(s): BC, Canada
Nombre de postes: 1
Niveau de scolarité désiré: Études de premier cycle/baccalauréatMaîtriseDoctoratRecherche postdoctoraleNouvelle diplômée/nouveau diplômé
Ouvert aux candidatures de personnes inscrites à un établissement à l’extérieur du Canada: No
Au sujet de l’entreprise:
Flexspring is a Montreal-based HR data integration company and iPaaS (Integration Platform as a Service), founded in 2013. We eliminate manual, double-data entry between HR applications by automating data flows in the cloud, with no internal IT resources required on the client side: our experts handle all custom data mapping and ongoing maintenance. Over 12+ years we have delivered 3,000+ custom integrations for 800+ clients, including Fortune 500 companies, and more than 50 HR software companies recommend Flexspring to their customers. We are an ADP Marketplace Platinum Partner and were named HR Data Integration Experts of the Year 2025.
Flexspring is a fully remote, distributed company of roughly 120 people. Our tagline:
"Everything Connects."
Veuillez décrire le projet.:
About: Flexspring’s marketing team drives inbound leads for sales, and organic search is central to that engine. This project builds out Flexspring’s SEO and "AI-search" visibility — how the company is found, cited, and trusted across both classic search engines and AI answer engines (Google AI Overviews, ChatGPT, Perplexity).
Goal: Grow qualified organic traffic and Flexspring’s presence in AI-generated search results through a data-driven SEO strategy — an innovation project that reshapes how a B2B SaaS company earns visibility as search shifts toward AI.
Main tasks: (1) keyword research and content planning for the Flexspring blog and resource pages; (2) backlink outreach and link-insertion campaigns across HR, software, and niche industry sites; (3) tracking how Flexspring content performs in classic search results and AI overviews; (4) testing how AI tools can accelerate SEO work (keyword summaries, content briefs, outreach reporting); and (5) monthly reporting on rankings, backlinks, and traffic.
Methodology/techniques: standard SEO tooling (e.g., Ahrefs, SEMrush, Google Search Console) for keyword, backlink, and rank analysis; on-page and technical SEO best practices; structured content briefs; and applied experimentation with AI/LLM tools to improve efficiency and measure visibility in AI answer engines. The intern works directly with Flexspring’s SEO Specialist, with weekly check-ins, and produces a concrete deliverable set: an SEO audit, keyword architecture, on-page
recommendations, and a content calendar.
Expertise ou compétences exigées:
Currently enrolled in, or a recent graduate of, a degree program in Marketing, Communications, Business, Data Science, or a related field. Genuine interest in SEO and digital marketing (coursework, side projects, or work experience all count).
Comfortable working with data — able to read a spreadsheet of keyword or traffic metrics and draw a conclusion from it. Curious about AI tools and how they are reshaping search. Clear, concise written communication, including the ability to draft a sharp outreach email. Self-directed and comfortable on a fully remote team.
Eligible to work in Canada.
Assets (nice to have): hands-on exposure to SEO tools such as Ahrefs, SEMrush, or Google Search Console; familiarity with B2B or SaaS marketing; experience using AI/LLM tools (ChatGPT, Claude, or similar) for research or content work.
Academic level: open to any level (MBA, Bachelor’s, Master’s) with relevant
professional experience or demonstrated interest.
