Developing and executing an AI driven sales and marketing strategy to expand domestic and global revenue growth - ON-1232

Genre de projet: Innovation
Discipline(s) souhaitée(s): Affaires, Sciences sociales et humaines, Science économique, Arts interactifs et technologie
Entreprise: Aero Plastics Inc.
Durée du projet: 4 à 6 mois
Date souhaitée de début: Dès que possible
Langue exigée: Anglais
Emplacement(s): Concord, ON, Canada
Nombre de postes: 1
Niveau de scolarité désiré: Études de premier cycle/baccalauréatMaîtriseNouvelle diplômée/nouveau diplômé
Ouvert aux candidatures de personnes inscrites à un établissement à l’extérieur du Canada: No

Au sujet de l’entreprise: 

Aero Plastics Inc. (AP) is a custom profile extrusion manufacturer, based in Concord, Ontario, Canada with 35+ years of experience in plastic extrusion. AP’s products specialty includes Edge banding, T-Molding, Tracks, Co-ex profiles, Wire managers, Ticket Channels, Stick On’s, other customized solutions. The company currently manufactures over 5,000+ profiles and develops new profiles every week. It supplies many blue chips companies in North America targeting segments such as the Office Furniture industry, Kitchen cabinetry, Construction, Modular buildings, Appliances, Sporting and other industries.

AP’s culture and working environment is welcoming and builds on trust, respect, and accountability. The company’s management fosters collaboration, team work, diversity, and life-work balance. AP’s employees are the core of the company where everyone is valuable and heard, and can contribute in a unique and innovative way toward their personal growth and the company’s growth.

Veuillez décrire le projet.: 

Aero Plastics Inc., (AP) a leading Canadian manufacturer of custom plastic extrusion profiles aims to develop a new marketing strategy toward successful sales generation and customer retention. The company’s leadership weighs on the current marketing tactics and recognizes the importance of customers feedbacks and communication. In addition, AP finds that a new marketing strategy using Artificial Intelligence can lead to higher positive customer experience, better products visulazation/ service offering, and will result in broader outreach to the Canadian and North American market. However, such utilization must be in line with the company’s code of conduct and ethics and provincial and federal regulations. The company has recently partnered with the Ontario’s Ministry of Economic Development, Job Creation and Trade through its innovation program to bring digitization into it production floor in Concord, ON. A culmination to this implementation; AP currently functions in smarter, efficient and more agile and more circular way.

The forementioned investment and this new marketing project shed the light to adpot an AI-driven production plant that current and potential customers can entrust and partner with. To achieve this goal, this requires dynamic marketing strategy to be aligned with customers shifts, collaboration between different segments at the company, deep understanding of market trends, and finally better utilization of AI. A dynamic marketing business model, supported by large data of potential client and AI-driven, would be the answer.

This project, therefore, aims to develop an innovative marketing solution, especially synsthesized to AP’s manufacturing profile and marketing needs to complement/enhance the company’s marketing efforts. The company is looking for an enthusiastic candidate who is willing to learn about the value of its products and service, advance the existing knowledge of plastic extrusion profiles sales, and work closely with its seansoned team on developing a business model that can be confidently applied to address different markets/industries.

This project requires a differential approach as opposed to existing strategies such as cold calls initiation, sending generic emails, or deploying AI chatbots. By leveraging core values of AP, showcasing its technical capabilities, and eagerness to deliver value-added propositions that address all current and future customer needs.

The student must constantly seek advice and inputs of his/her supervisors at the company, and use the academic institution to conduct experiments, to complement his/her findings, and protect the intellectual proprety (IP) of the company.

Expertise ou compétences exigées: 

Marketing Degree,
Excellent writing and communications skills,
Negotiation,
Team-player,
Strategic thinker,
Accountable,
Enthusiastic,
Willingness to learn,
Exposure to AI Marketing tools,
Knowledge of ChatGPT
Data Analytics
Search & SEO
Project Management
Social Media Management
Design & Branding