Optimizing Hirescope's Digital Platform - YT-016

Genre de projet: Innovation
Discipline(s) souhaitée(s): Mathématiques, Sciences mathématiques, Recherches opérationnelles, Affaires, Sciences sociales et humaines
Entreprise: Hirescope Technology Inc.
Durée du projet: 6 mois à 1 an
Date souhaitée de début: Dès que possible
Langue exigée: Anglais
Emplacement(s): YT, Canada; ON, Canada; BC, Canada
Nombre de postes: 1
Niveau de scolarité désiré: CollègeÉtudes de premier cycle/baccalauréatMaîtriseDoctoratRecherche postdoctoraleNouvelle diplômée/nouveau diplômé
Ouvert aux candidatures de personnes inscrites à un établissement à l’extérieur du Canada: No

Au sujet de l’entreprise: 

Hirescope provides an innovative digital platform to streamline the verification process for employers and landlords. Utilizing our system, employees enter their information upon onboarding, which we then verify and assign a unique Employee Verification Number (EVN). Employers and landlords can quickly access an individual’s verified credentials and history by referencing this EVN in our database, ensuring a high level of trust and security in the screening process. Our service extends to landlords for tenant screening and enables employers to leave and read reviews, fostering a community of transparency and reliability.

Veuillez décrire le projet.: 

This project is around the critical need for Marketing to create Hirescope's brand awareness and digital presence. We will enhance the visibility and appeal of the Hirescope platform, focusing on our unique Employee Verification Number (EVN) system used for verifying employee and tenant information.

The primary goal is to refine and expand the capabilities of Hirescope's platform, ensuring it is a leading tool in workforce management and tenant verification. We will develop and implement marketing strategies that effectively communicate the benefits and features of our platform to potential users, including employers and landlords.

We will innovative marketing approaches, such as digital campaigns, content marketing, and social media engagement strategies. We will be creating compelling content that highlights the unique advantages of using Hirescope for employment and tenancy verification processes.

The methodology involves a comprehensive marketing approach:

• Market Analysis: Conducting research to understand the target audience's needs and preferences, and identifying gaps in the current marketing strategy.
• Content Creation: Developing engaging and informative content, including blog posts, social media updates, and email newsletters that highlight the features and benefits of Hirescope’s services.
• Digital Marketing: Implementing SEO strategies, managing social media accounts, and creating online advertising campaigns to increase brand visibility and user engagement.

Feedback Analysis: Analyzing user feedback and engagement metrics to continually refine marketing strategies and content.

Expertise ou compétences exigées: 

For this project,  we will need someone to possess a combination of creative and analytical skills:

• Digital Marketing Knowledge: Understanding of SEO, social media marketing, and online advertising platforms.
• Content Creation Skills: Ability to create compelling and relevant content for various digital platforms, tailored to different audience segments.
• Analytical Abilities: Proficiency in analyzing marketing metrics and user feedback to gauge the effectiveness of marketing strategies and make data-driven decisions.
• Creative Thinking: Innovative and creative thinking to develop unique marketing campaigns that stand out in a competitive market.
• Communication Skills: Excellent written and verbal communication skills for creating clear, engaging content and collaborating with team members.

Adaptability and Learning: Eagerness to learn about new marketing trends and technologies, and adapt strategies accordingly.