Development of an intelligent sales & marketing framework for customer acquisition & business growth - ON-1232

Project type: Innovation
Desired discipline(s): Business, Social Sciences & Humanities, Economics, Interactive arts and technology
Company: Aero Plastics Inc.
Project Length: 4 to 6 months
Preferred start date: As soon as possible.
Language requirement: English
Location(s): Concord, ON, Canada
No. of positions: 1
Desired education level: Undergraduate/BachelorMaster'sRecent graduate
Open to applicants registered at an institution outside of Canada: No

About the company: 

Aero Plastics Inc. (AP) is a custom plastic extrusion profile manufacturer, based in Concord, Ontario, Canada with over 35 years of experience in plastic extrusion. The company specializes in customized plastic extrusion solutions, including Edge banding, T-Molding, Tracks, Co-ex profiles, Wire managers, Ticket Channels, Stick On’s, other application-specific products designed to meet unique customer requirements.

The company currently manufactures more than 5,000 profiles and develops new profiles every week. The company supplies many blue-chip companies across North America, serving diverse industries including office furniture, kitchen cabinetry, construction, modular buildings, appliances, sporting goods, and other specialized markets.

AP’s culture and work environment are built on trust, respect, accountability, and collaboration. Management promotes teamwork, diversity, open communication, and life-work balance, creating an environment where employees are encouraged to share ideas, take initiative, and contribute to the company’s success.

Employees are at the core of Aero Plastics. Every individual is valued, respected, and given an opportunity to contribute in meanningful way. Aero Plastics encourages employees to bring their unique perspectives, skills, and ideas to support both their professional development and the company’s continued growth.

Aero Plastics is an equal opportunity employer committed to fostering an inclusive and respectful workplace for all.

Describe the project.: 

Aero Plastics Inc., a leading manufacturer of custom plastic extrusion profiles, is developing an AI-supported sales and marketing process to strengthen customer engagement, generate new sales opportunities, improve customer retention, and expand its reach across Canadian and North American markets.

The project builds on Aero Plastics recent investment in digitization and its transition toward a smarter, more efficient, agile, and circular production environment. The proposed innovation is an incremental improvement to Aero Plastics existing sales and marketing process, connecting its enhanced technical and production capabilities with a more dynamic, data-informed and customer-focused approach to business development.

The candidate will work with Aero Plastics’ experienced team to understand its products, applications, technical capabilities, existing customers and target industries. Key tasks will include:
- analyzing market trends and customer needs;
- identifying high-potential market segments and applications;
- researching and qualifying prospective customers;
- developing targeted customer profiles and value propositions; and
- creating practical approaches for initiating and developing customer relationships.

Artificial Intelligence (AI) will be explored as a tool to support market intelligence, customer and prospect research, segmentation, product/service visualization, sales preparation, communication, and identification of new business opportunities. The project will specifically seek alternatives to relying solely on cold calls, automated marketing emails, or generic AI chatbots, with emphasis on consultative and value-added customer engagement.

The methodology will combine market and customer research, competitive analysis, data analysis, customer segmentation, AI-assisted research, targeted prospecting, direct customer feedback, and iterative testing. Findings will be reviewed regularly with Aero Plastics supervisors and complemented by resources and experimentation through the academic institution.

The project will result in a practical AI-supported sales and marketing framework, including priority markets, target prospects, customer insights, value propositions, outreach methods, and sales pipeline recommendations that Aero Plastics can implement and further develop.

All activities will comply with Aero Plastics code of conduct, applicable provincial and federal regulations, confidentiality requirements, and protection of company intellectual property.

Aero Plastics is an Equal Opportunity Employer.

Required expertise/skills: 

Marketing Degree,
Excellent writing and communications skills,
Negotiation,
Team-player,
Strategic thinker,
Accountable,
Enthusiastic,
Willingness to learn,
Exposure to AI Marketing tools,
Knowledge of ChatGPT
Data Analytics
Search & SEO
Project Management
Social Media Management
Design & Branding