Go-to-market strategy for TAC Security expansion in Canada - ON-1128

Genre de projet: Innovation
Discipline(s) souhaitée(s): Affaires, Sciences sociales et humaines, Gestion, Marketing
Entreprise: TAC SECURITY (CANADA) INC.
Durée du projet: 6 mois à 1 an
Date souhaitée de début: Dès que possible
Langue exigée: Anglais
Emplacement(s): Toronto, ON, Canada
Nombre de postes: 2 - 3
Niveau de scolarité désiré: MaîtriseDoctoratRecherche postdoctorale
Ouvert aux candidatures de personnes inscrites à un établissement à l’extérieur du Canada: No

Au sujet de l’entreprise: 

TAC Security is a global leader in cybersecurity solutions with operations in India, the USA, and now Canada. Our Canadian subsidiary focuses on advancing research and innovation in threat management, vulnerability assessment, and IoT/Cloud security. We work with government, BFSI, and enterprise clients to secure mission-critical infrastructure. Our team combines deep technical expertise with strategic leadership across product development, auditing, operations, and business expansion.

The Toronto-based subsidiary will serve as a hub for research and innovation, collaborating with Canadian universities and talent on advanced cybersecurity technologies. We are committed to mentoring the next generation of cybersecurity leaders while developing cutting-edge products that enhance digital trust and resilience.

Veuillez décrire le projet.: 

This project will focus on developing and executing a comprehensive go-to-market strategy to grow TAC Security’s customer base by 3,000 new clients.

The project will involve:
- Conducting market segmentation and customer profiling.
- Designing pricing and value-proposition models tailored to SMBs, enterprises, and public institutions.
- Creating digital and offline marketing campaigns to boost brand awareness.
- Building a sales enablement toolkit, including case studies and ROI models.
- Measuring adoption through KPIs such as customer acquisition rate, customer engagement metrics and adoption trends, and customer lifetime value.

Interns will work alongside TAC’s business leaders to craft the go-to-market strategies that balance growth with customer trust. Outcomes will position TAC Security as a leading cybersecurity provider in Canada’s highly competitive market.

Expertise ou compétences exigées: 

- Business strategy, marketing, or management background.

- Experience in market research and data analysis.

- Strong communication and presentation skills.

- Bonus: familiarity with cybersecurity or SaaS go-to-market models.